GAME signs as Event Sponsor for Insomnia54, bringing retail edge to UK’s biggest gaming festival


Multiplay, organiser of the UK’s biggest gaming festival, is pleased to announce GAME as Event Sponsor for Insomnia54; a partnership perfectly pitched to deliver yet another outstanding Insomnia event.

Taking place on the Easter Bank Holiday weekend (April 3rd – April 6th) at Coventry’s Ricoh Arena, Insomnia54 is already shaping up to be the biggest gaming festival the UK has ever seen. With an astonishing line-up of talented content creators from the worlds of gaming, YouTube and Twitch, alongside a wide mix of engaging activities and content spread across three live show days, GAME’s return to the thrice-yearly festival will give thousands of attendees the opportunity to buy or pre-order the titles on show.

Craig Fletcher, CEO & Founder of Multiplay said: “From our very first partnership at Insomnia49, we’ve enjoyed working closely with GAME to deliver an outstanding retail proposition. To work alongside such a key player in industry retail provides an invaluable benefit to the show, helping us improve what is already set to be our biggest ever Insomnia event.”

“Continuing the great work we’ve done with Multiplay is incredibly exciting in a time of huge growth in esports and gaming events, with Insomnia itself growing rapidly over the last 18 months,” says Fred Prego, Insight & Marketing Director of GAME Retail.

He continued, “We aim not to just serve the gaming community, but be at the heart of it, engaging consumers across the weekend with great content and fantastic offers.”




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