Multiplay, organiser of the UK’s biggest gaming festival, celebrated an outstanding year in 2014, recording a 60% increase in footfall at its Insomnia events against the previous year and cementing its place as the number one gaming festival in the UK.
With an ever growing community of all ages and backgrounds, the Insomnia Gaming Festival experienced its highest ever year of growth with significant increases across the board at all three of its 2014 events. Working with more partners than ever before to expose a variety of brands to its diverse audience, Multiplay also saw record footfall figures with that trend set to continue throughout the new year.
Insomnia54 will be Multiplay’s biggest spring event to-date, taking place on the Easter Bank Holiday weekend (April 3rd-6th 2015). With the show increasing not just in attendance but also footprint at an additional 45% floor space across over 2014, there’s even more great gaming festival fun for Insomnia’s dedicated and growing community.
2014 also witnessed a huge year for Insomnia events online, with over 45m consumers engaged through Twitch, YouTube and Flickr whilst over 1.4m consumers logged on to the official Insomnia website making http://insomniagamingfestival.com a top five gaming destination in the UK, a trend that Multiplay has committed to continuing over the next years’ worth of events.
Multiplay MD Craig Fletcher said: “We’re delighted to have had another incredible year, and we continue to see huge opportunities for growth, not just in our amazing community, but in what we can offer to publishers to showcase their products and partners who want to expose their brands to an engaged audience.”
He continued, “We’ve developed and grown organically to become the UK’s number one destination for fans of gaming culture with our partners, driven by our incredible community, and we’re ready to go even further in 2015 starting with Easter’s Insomnia54.”