Kinguin, an online game key retailer has today announced they will now accept bitcoin as a form of payment after their partnership with BitPay.

“Every website needs to acknowledge that Bitcoin isn’t some vague futuristic concept”, Kinguin’s Senior Business Analyst Faheem Bakshi said. “Bitcoin is already here, it works great and is demanded by thousands of gamers. It’s a cross-border payment method that allows us to reach new clients and give users even more payment options. We’re all for freedom of choice, so choose whatever payment method suits you best.”

Kinguin have recently been under fire after selling their CSGO team to Gamers2 citing financial issues being the cause for the company offloading the team. G2A, a direct competitor of Kinguin, have also been scrutinised recently after they also came under financial issues regarding paying money to teams and RiotGames not allowing them to advertise at Worlds, the biggest LoL tournament of the year.

This could be a last ditch attempt at saving the Kinguin company, will it work? We’ll have to wait and see.