Fnatic Launch IndieGoGo Campaign For Fnatic Gear


Fnatic have launched their new IndieGoGo campaign where they launch their new line of hardware, Fnatic Gear.

Here’s all the perks with how much they cost and what you get.


Here’s what Fnatic say on their IndieGoGo page:

We’ve been in Esports for a long time. From the early days of dial up fun, to Xpeke backdooring his way to victory in League of Legends at IEM Katowice, to today with over 27M people watching our CS:GO boys victory at ESL Cologne. After 11 years of blood, sweat, and broken gear… we know what makes great Esports hardware. No flashy green lights will get you a Pentakill. No fan on a mouse will help you hit a headshot. Esports gear is about simplicity, comfort, and reliability – it’s exactly what you need to perform and nothing else.

We’ve decided to take a risk. Today we’re launching Fnatic Gear, professional grade equipment designed for Esports.

Why are we crowdfunding?

Some people have been wondering why we chose to Crowdfund our new venture… Firstly, crowdfunding is very powerful because it allows us to have a close, connected relationship with our customers and community. Something that is often hard if you only go the traditional route which is through big distributors/retailers… It also allows us to charge lower prices, if we can establish this relationship direct to our consumers.

Finally, we’re a small company… less than 40 staff, crowdfunding is an opportunity to stay nimble and small, and ultimately allow us to listen to what our community wants more… without having to raise big sums of money from VC’s, we can grow organically with our community.


How do I choose a specific size mouse pad or keyboard?
We will contact you with a follow-up email at the end of the campaign asking for your preference of product options and then once you choose we will ship it out.  If we do not hear a response, we will reach out again, after two weeks, we will send you our most popular version of that product.

Wait… How did Fnatic learn how to make hardware?

We started by getting our hands on virtually every other brand’s product we could.  We particularly loved a lot of things about one company’s products. Func Inc was a peripheral manufacture in Sweden.  While we loved the design language and build quality of Func’s old products, we didn’t feel any of products were quite right for Esports aside from their KB-460 Keyboard.  We were truly impressed with the design and attention to detail we saw from the guys at Func and knew we wanted to work with them.  A few talks, and months later, we officially added Func Inc’s team, based out in Sweden, to Fnatic to create Fnatic Gear.
What did the process of product development look like?

We decided to scrap the rest of Func’s product designs and start developing everything else from scratch.

We spent months with our players giving feedback on what they wanted in Esports gear.  It was an long long long long long process.  We spent a ton of time in Asia, evaluating factory partners, working with them to build initial prototypes, testing materials, and countless hours testing and validating our products designs.

Only now, we truly feel we are ready to bring forth the FLICK, RUSH, FOCUS, and BOOST to the community.

Are the products plug & play? Does the FLICK Optical Mouse or RUSH Mechanical Keyboard come with any software?

Yes. While all of our products are plug and play, they come with basic software to change profile settings, LED colors, and macro settings.

Do the products work on both PC & MAC.

Yes, the products work plug and play with both PC and MAC. However, our current software does not support MAC systems. This means currently, MAC users will have limited capability to change settings on the mouse and keyboard. We will be further developing our software to better support MAC users in the near future.

What languages does the RUSH Keyboard come in?

The Fnatic Gear RUSH keyboard is available in US, UK, NORDIC, GERMAN, and FRENCH layouts.




Adam is the owner of BC-GB, find him on Twitter. BC-GB is the place to get CSGO tips, news and blog.

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