Turner and WME | IMG have announced the first group of brands to join ELEAGUE as official marketing partners. Arby’s will serve as the Official Quick Service Restaurant (QSR) partner, with Credit Karma as the Official Personal Finance partner and Buffalo Wild Wings in position as the Official Casual Dining partner. All three brands have signed on for the inaugural and second season of ELEAGUE, set to launch Tuesday, May 24, across digital platforms with a Friday night showcase on TBS airing May 27 at 10 p.m. ET. Additional partners are expected to be announced soon.
As official marketing partners, Arby’s, Credit Karma and Buffalo Wild Wings will gain customized, contextual brand exposure spanning ELEAGUE multi-screen coverage across TBS and digital platforms. Personalized brand campaigns include sponsor integration within the AdTrack feature, which facilitates uninterrupted game coverage; custom, contextual brand integrations and ad space within limited commercial time.
“ELEAGUE presents our partners with an incredibly attractive environment to showcase their messaging to a highly-engaged, dedicated millennial fan base,” said Seth Ladetsky, senior vice president of Turner Ad Sales. “The combination of these brands, and additional soon-to-be-announced partners, underscores the value of our eSports coverage.”
“eSports is built on passion and loyalty from fans and athletes, and we look forward to supporting that through our sponsorship of ELEAGUE,” said Rob Lynch, Chief Marketing Officer and Brand President of Arby’s. “We’ve learned through connecting with our guests in social media that gaming resonates with them. We’re looking to foster a deeper connection in the eSports community by creating content for ELEAGUE geared specifically for the diehard fans tuning in.”
ELEAGUE is bringing together the world’s elite Counter-Strike: Global Offensive teams to provide its passionate fan base and those new to eSports with an adrenaline-pumping spectator experience that will be presented live across digital platforms along with a Friday night showcase on TBS. ELEAGUE will consist of a total of 24 teams during its debut season, which will span 10 weeks, including a six-week regular season and culminating with the playoffs and global championship to be held Saturday, July 30.