Virtual giving for real-world change says Jagex

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Jagex Games Studio, makers of the multi-award winning online adventure game and fans of funny pareidolia, RuneScape, today announced the launch of a month long charity campaign designed to convert virtual gifting into real-world donations to support disadvantaged, at risk or seriously ill young people.

Launching today, the Well of Goodwill will offer RuneScape players across the world the chance to gift some of their in-game wealth to charity. Players will be able to donate in game items, gold or even RuneScape Bonds into the Well. For every 10 million gold pieces gifted by the community, Jagex will donate $1 to a number of charitable causes including GamesAid, Willow, SpecialEffect, Action for Kids and the Internet Watch Foundation.

“At Jagex, we have always been passionate about our charity work,” commented Riaan Hodgson, Chief Operating Officer at Jagex.

“As a company, we regularly raise funds and donate thousands of pounds to charities each year. However, we have been keen to create an innovative way to involve our community for some time, and hopefully as a result, scale the effectiveness and reach of our charitable giving efforts. With the Well of Goodwill, we believe we have created a perfect system to allow our players to support worthy charities through their in-game efforts without affecting their own real-world pockets.”

A real-time totaliser, showing the total donations and featuring top donors can be viewed on the RuneScape website, http://www.runescape.com/charity.

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